Abstract

The functional aspects of political influence were analyzed. The principal stages of the influence were considered. The process of motivation is a key element in the definition for the objectives and the desired results in political influence. The motivate structure of influencing factor was determined. The influential’s motives consist of affiliation motive, the achievement and the authority. The operational stage includes the analysis and the selection appropriate means of influence – resources and instruments. The differences between impact resources and instruments were characterized: existing resources determines the possibility of activities, instrument indicates the features of activities. The influence and to achieve of desired result is determined by availability of the sufficient resources and the necessary instruments of influence. The sequence of interaction is making contact between subject and object of influence and transfer of information to form new beliefs or attitudes, and consolidating the results in the behavior and the decisions. The efficient phase includes evaluation of the results, the possible consequences and their conformity to the aim pursued.