La politique Marketing du cinéma hollywoodien

Hermes 44:99 (2006)
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Abstract

Pour promouvoir son cinéma, Hollywood bataille sur plusieurs fronts: la publicité, les codes moraux et le lobbying. Quand leurs succès érigent le « Made in Hollywood» en marque de qualité, Hollywood réussit à s'arroger un avantage stratégique sur le cinéma mondial.To promote his film, Hollywood battle on several fronts: advertising, lobbying and moral codes. When their successes erect "Made in Hollywood" brand in quality, Hollywood managed to assume a strategic advantage on world cinema. marketing, Hollywood, MPEA

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10.4267/2042/24015

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