Abstract

Of the plural dimensions of collective identity, this paper explores identity as a rhetorical device. The identity tag is a case in point of pragmatic effectiveness. To account for such a power a hypothetical model of identity categories is presented. Its constituent modules shape four basic dimensions: position, deindividuation, exclusion and cognitive shielding. Such delineated narrative identity becomes equivalent to an informal ideology . As constitutive rhetoric , the narrative construction of identities converts self-referential tautology into strategies of discrimination, purification and extermination of exponents of otherness. Last century mass destruction – totalitarianism, colonialism, ethno-nationalism – has been tributary to the identity paradigm