Selfish goals must compete for the common currency of reward

Behavioral and Brain Sciences 37 (2):135-136 (2014)
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Abstract

Selfish Goal Theory is compatible with a behaviorally based theory that recognizes mental processes as behaviors. Both envision choices as made by the competition of purposive processes, which are autonomous in that they are not coordinated by an agentic “self.” However, the survival of mental processes – termed “goals” or “interests,” respectively – depends on a well-documented active mechanism: reward.

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Picoeconomics.George Ainslie - 1992 - Behavior and Philosophy 20:89-94.
Pain and behavior.Howard Rachlin - 1985 - Behavioral and Brain Sciences 8 (1):43-83.
Grasping the Impalpable: The Role of Endogenous Reward in Choices, Including Process Addictions.George Ainslie - 2013 - Inquiry: An Interdisciplinary Journal of Philosophy 56 (5):446 - 469.

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