Abstract

A new line of self projection magazines that started blooming in Lagos, Nigeria, about the mid-1990s defined itself by filling almost completely every issue with photographs that depict politicians, businesspeople, sports and show business stars enjoying fruits of their extraordinary achievements on festive occasions. The magazine’s cozy coverage of the rich and famous irks a lot of serious cultural and literary critics who believe that this style resembles praise singing too closely. This paper, unlike mainline criticisms of the pictorial magazines, takes praise singing to be a serious subject. Its central proposition is that the Nigerian magazine culture embraced these magazines because they have successfully translated into photography the panegyric tendency that pervades popular, self-projection arts in the underlying Yorùbá cultural environment of southwestern Nigeria. The sub-genre of Yorùbá panegyric that the magazines rework into the photographic medium is oríkì bọ̀rọ̀kìnní, or praise chants of the eminent. The paper analyzes sample issues of Ovation magazine to outline ways of placing contemporary African cultural forms in a long perspective and to propose an example of how inter-mediality operates today in popular cultures. In the concluding section, the essay proposes that a “poetic” understanding of photography, as opposed to “theatricality” and or melancholic substitution, represents the best way to think about the type of festive portraiture practiced in Ovationand its imitators