This chapter contains sections titled: Introduction Origins of the Meme Meme Do Memes Exist? Trouble with Analogies and Units What is a Meme? A New Replicator or Culture on a Leash? Do Memes have Memotypes? Old Genes, New Memes Religions, Cults, and Viral Information Human Evolution Consciousness, Creativity, and the Nature of Self Conclusion Postscript: Counterpoint References.