Memetics does provide a useful way of understanding cultural evolution

In Francisco José Ayala & Robert Arp (eds.), Contemporary debates in philosophy of biology. Malden, MA: Wiley-Blackwell. pp. 255--272 (2010)
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Abstract

This chapter contains sections titled: Introduction Origins of the Meme Meme Do Memes Exist? Trouble with Analogies and Units What is a Meme? A New Replicator or Culture on a Leash? Do Memes have Memotypes? Old Genes, New Memes Religions, Cults, and Viral Information Human Evolution Consciousness, Creativity, and the Nature of Self Conclusion Postscript: Counterpoint References.

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