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  1. Business, consumers and sustainable living in an interconnected world: A multilateral ecocentric approach. [REVIEW]Gopalkrishnan R. Iyer - 1999 - Journal of Business Ethics 20 (4):273 - 288.
    Current conceptualizations of environmental responsibility follow a human-centered approach wherein the natural environment is seen as instrumental to human ends. Environmental responsibility, in this context, emerges primarily as the preservation and sustenance of nature in a manner that would limit waste, enhance the aesthetic and spiritual value of nature, and confer psychological and economic rewards upon individuals and businesses that follow a sustainable course of interaction with nature. In contrast, this paper advances an ecocentric approach to sustainable living that ensures (...)
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