The rope nations and people have held on in order to climb up to a better life, is now threatening to draw them back into a pit of oblivion. What will it profit a nation to become civilized and lose its identity in the process? How will people of today look in the face of future generation and fumble at excuses to explain why they are not regarded as a cultural group of its own? This paper tries to show how (...) globalization has led to the loss of cultural identity in Nigeria. (shrink)