In this paper, we examine the history of the idea among physicists that there is a fundamental limit to physical measuring processes and that this limit is set by noise. In contrast to previous studies, that have focused on the realization of the existence of such a limit, we focus on the noise aspect of this history. In his monograph entitled Noise from 1954, the Dutch-American physicist and pioneer of noise Alder van der Ziel described how noise came to be (...) seen as of practical importance for measurements:The study of spontaneous fluctuations was primarily theoretical as recently as 1925. At that time it. (shrink)