The study deals with the content and transformations of Jeremy Bentham’s theory of sanctions and its role in the development of the contemporary understanding of how moral regulation works. In An Introduction to the principles of morals and legislation, Bentham defines sanction as a type of pleasure and pain that gives the binding force to some law or rule and mentions four sanctions: physical, political, popular, or moral, and religious. The popular, or moral, sanction rests on such a motive as (...) ‘the love of reputation’. Unlike the motive of ‘good-will’, ‘the love of reputation’ has some drawbacks that lessen its general efficiency and its contribution to the fulfillment of the principle of utility. Though the development of civilization makes them less dangerous. In the Deontology, two more sanctions were added: sympathetic (the pain generated by the contemplation of the pain suffered by a fellow creature) and retributive (the pain caused to a perpetrator by retaliatory actions of his/her immediate victim). The renewed typology of sanctions is discussed by Bentham in the context of the activity of a moralist, or a deontologist. There are two main interpretations of moral sanctions in the contemporary ethics: ‘the moral sanction as a public condemnation of a perpetrator’ and ‘the moral sanction as a self-condemnation of a perpetrator (his/her feeling of guilt, pricks of conscience)’. Bentham was a major figure in the development of the first interpretation. However, his extended typology contributed to the development of the second. Bentham’s sympathetic sanction in the case of ‘pains of sympathy’ that experienced by a perpetrator and caused him/her by pains of his/her victims is not identical to a guilt-feeling but can work without a public condemnation. (shrink)