This article explores the way in which death metaphors written in the urban mural for David Bowie in London contribute to creatively reframing the artist’s death. While research on death metaphors has focussed on traditional written genres such as obituaries and epitaphs, studies of urban memorials and shrines have focussed on the creation of fandom identities, downplaying the role played by figurativity, creativity and emotional connotation. The present article aims to bridge the gap between these two areas of study by (...) presenting a corpus-based study of 585 items written on the mural for David Bowie. The research questions are: How is Bowie’s death conceptualised? To what extent are death metaphors in Bowie’s mural creative? and What is the relationship between the metaphorical framing of Bowie’s death and the projection of emotional connotations? The findings of our study reveal that Bowie’s songs emerge as a highly productive metaphorical source domain to understand the artist’s death, in which fans recontextualise lines from Bowie’s lyrics in creative and positive ways. (shrink)