The volume addresses a variety of issues on Stance and Inter/Subjectivity, and the expression of Identity in discourse. It focuses on the multifaceted nature of stance, and the use of resources of epistemicity, effectivity, and evaluation and metaphor, as well as other dimensions within the domain of stance, such as mirativity, emotion and attribution. In this way it provides a more in-depth and a wider perspective into the nature of stance. The contributions feature the use of stance resources in several (...) languages, and in various discourse domains and genres, such as oral discourse, political and newspaper discourse, and science popularization and medical research articles, as well as online fora on social issues, mental health and peer support platforms. (shrink)

Concern for global warming, climate change and pollution has grown in recent years, with countries across the world facing natural disasters on unprecedented scales. The communication of environmental protection is therefore a necessary area of enquiry, especially from a Conceptual Metaphor Theory perspective. The present article explores (1) how the themes of global warming, climate change, pollution and activism are conceptualized in a corpus of 51 noncommercial advertisements, (2) the interaction of metonymy with metaphor, (3) the distribution across verbal and (...) visual modes of metaphoric source and target domains, and (4) how value is evoked. Findings show that half of the corpus frames environmental themes through source domains such as weapons, predators and natural disasters. The other half triggers incongruous mappings, such as between concrete entities, and relies on metonymic processes of inference to access the main rhetorical message. Among the most frequent metonymies, CAUSE-EFFECT and CATEGORY FOR SALIENT PROPERTY highlight the negative effects of the represented phenomena. Multimodality usually occurs within source and/or target domains rather than across the metaphoric mapping. Most of the campaigns project mixed value, where a negative evaluation of a theme is accompanied by a positive message, inviting the audience to take action. (shrink)

This article explores the way in which death metaphors written in the urban mural for David Bowie in London contribute to creatively reframing the artist’s death. While research on death metaphors has focussed on traditional written genres such as obituaries and epitaphs, studies of urban memorials and shrines have focussed on the creation of fandom identities, downplaying the role played by figurativity, creativity and emotional connotation. The present article aims to bridge the gap between these two areas of study by (...) presenting a corpus-based study of 585 items written on the mural for David Bowie. The research questions are: How is Bowie’s death conceptualised? To what extent are death metaphors in Bowie’s mural creative? and What is the relationship between the metaphorical framing of Bowie’s death and the projection of emotional connotations? The findings of our study reveal that Bowie’s songs emerge as a highly productive metaphorical source domain to understand the artist’s death, in which fans recontextualise lines from Bowie’s lyrics in creative and positive ways. (shrink)