Genomics, Climate Change, Nanotechnology, Nuclear Magnetic Resonance… For the uninitiated, scientific names created by experts can be difficult to understand. Yet, people have to make decisions about the related scientific concepts. Experts reach understanding with theory and expect non-experts to do the same. However, my research shows that people can satisfy their need to make sense of what they are dealing with by just using associations triggered by a name. For example, people often unfairly presume that genomics and the controversial (...) genetic manipulation are the same because of their similar names. Resulting beliefs are convincing enough to make decisions and they are difficult to change because activated associations influence further learning. This can cause persistent misunderstandings and unnecessary controversies that can harm scientific developments. By working together, experts and the public can prevent misunderstanding by co-creating names that foster meaningful associations by non-experts and promote appropriate understandings. (shrink)

Review of a compendium of alternative formal representations of common-sense knowledge. The book is centered largely on formal representations drawn from first-order logic, and thus lies in the tradition of Kenneth Forbus, Patrick Hayes and Jerry Hobbs.

Sometimes analogy researchers talk as if the freshness of an experience of analogy resides solely in seeing that something is like something else -- seeing that the atom is like a solar system, that heat is like flowing water, that paint brushes work like pumps, or that electricity is like a teeming crowd. But analogy is more than this. Analogy isn't just seeing that the atom is like a solar system; rather, it is seeing something new about the atom, an (...) observation enabled by 'looking' at atoms from the perspective of one's understanding of solar systems. The question for analogy researchers then is this: Where does this new knowledge about atoms come from? How can an analogy provide new knowledge and new understanding? (shrink)