The most fundamental communication paradox is that of the society communicating with itself. Culture's paradox is that in establishing itself as a culture, society has to create an impossible distance to itself in order to be able to remain within itself. Thus, society finds its bearings by putting itself into perspective, by giving itself a project which naturally takes its starting point in the culture but which always considers what is outside society itself. It is not necessary to be aware (...) of the paradox in order to be able to work with it. Still it is paradoxical that the very society which declares itself ready to work with itself is not capable of doing so. (shrink)