Abstract:Contemporary common sense holds that authenticity is an ethical ideal: that there is something bad about inauthenticity, and something good about authenticity. Here we criticize the view that authenticity is bad because it detracts from the wellbeing of the inauthentic person, and propose an alternative moral account of the badness of inauthenticity, based on the idea that inauthentic behaviour is potentially misleading.

We argue that the value of authenticity does not explain the value of self‐knowledge. There are a plurality of species of authenticity; in this paper we consider four species: avoiding pretense , Frankfurtian wholeheartedness , existential self‐knowledge , and spontaneity . Our thesis is that, for each of these species, the value of authenticity does not explain the value of self‐knowledge. Moreover, when it comes to spontaneity, the value of authenticity conflicts with the value of self‐knowledge.