An analysis of the ethical impacts of the use of anAutomatic Milking System (AMS) is employed as a casestudy to illustrate the use of a form of bioethicalanalysis in technology assessment. The approach isbased on the Ethical Matrix, where `impacts' areassessed in terms of (lack of) respect for threeethical principles as applied to interest groups. Inthis case, only impacts on dairy cows are examined,and principally in terms of their behaviouralfreedom.In contrast to traditional milking systems, AMS, inprinciple, allow cows to present (...) for milkingvoluntarily. So with AMS, it is claimed that dairymanagement relies on the autonomous interaction of thecow with her environment. (shrink)