Much of the extant popular culture literature points to the nihilistic and present-centred philosophies of material/image consumption common among North American youth enclaves. Few researchers, however, inspect how ascetic youth subcultures on the continent reject mainstream pressures to consume, and perform moral reformist work through the body. In this article, participant observation-based data collected on eastern Canadian practitioners of an ascetic lifestyle called ‘Straightedge’ are utilized to illustrate how social discipline and moral commentary is interactively displayed via ‘restrained’ body ritual. (...) Practitioners of Straightedge express a quasi-religious conviction or sense of ‘calling’ to their rather Puritanical way of life, and view commitment to Straightedge as an ongoing marker of self-control and efficacy. Straightedge narratives suggest how the desire to pursue asceticism springs from a learned cultural habitus, and how the practice may be ‘read’ by others as a form of social protest. Practitioners stress how the calling to asceticism serves as a means of personal salvation, and how performing Straightedge encourages ‘civilized’ corporeal practice. (shrink)