Results for 'collaborative consumption (CC)'

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    Willingness to receive and provide resources in Europe's non‐remunerated and remunerated collaborative consumption.Filip Majetić & Rodrigo Perez-Vega - 2023 - Business and Society Review 128 (1):51-69.
    Rooted in theory of planned behavior (TPB) supplemented with self-determination theory (SDT), this study explores determinants of willingness to receive and provide resources in Europe's non-remunerated and remunerated collaborative consumption (CC). The exploration was conducted within a single research model by assessing the role of (a) TPB constructs reflecting attitude towards participation in CC, perceived social pressure to engage, and perceived level of difficulty that engagement requires and (b) SDT constructs of environmental, social, and economic motives for participation. (...)
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