Purpose This study aims to understand how fake news can cause an impact on consumer behavioral intentions in today’s era when fake news is prevalent and common. Brands have not only faced reputational losses but also got a dip in their share prices and sales, which affected their financial standing. Hence, it is significant for brands to understand the impact of fake news on behavioral intentions and to strategize to manage the impact. Design/methodology/approach This study uses several branding and marketing (...) concepts such as brand experience, brand trust, brand credibility, consumer behavioral intentions along with variables suggested by Elaboration Likelihood Model and Heuristic Systematic Model such as personal relevance/involvement. For fake news, news truthfulness, news credibility and source credibility are used. Findings The results of this study shows that positive brand experience, brand trust, brand credibility help in creating positive behavioral intentions for brands. This study shows that brands focusing on providing positive brand experience have a stronger brand trust and credibility and are affected less by fake news than those brands which do not emphasize on these factors. Practical implications This paper can assist brand managers in understanding the impact fake news can have on behavioral intentions of consumers. The managers can strategize such that the fake news affects their brands the least. Originality/value The authors in this paper attempt to fill in the gap in literature, which is to study how the fake news impacts the brands considering the credibility, trust and experience they establish with their customers. The existing literature discusses the generation and dissemination of fake news on social media and its impact on political scenarios and personalities. Also, studies explain the impact of fake news on the financial position of brands, but marketing facets are not tested empirically. (shrink)

Cet article examine les spécificités de la politique antillaise néerlandaise ainsi que le niveau d’éducation des femmes et leur insertion dans la société civile, en lien avec l’émergence de mouvements de femmes à Aruba et Curaçao. Plusieurs de ces mouvements (1940-début des années 1990) sont ici analysés dans le but de comprendre ce qui rend les stratégies militantes féminines efficaces. Cet article avance l’hypothèse que leur réussite dépend des multiples ajustements qui sont faits à un environnement particulier. Bien que (...) la réussite de tels mouvements puisse être attribuée à des forces intellectuelles actives et à une compréhension approfondie des changements politiques, en fin de compte, c’est moins la connaissance, l’idéologie et la stratégie qui comptent que la capacité à agir au bon moment, à s’organiser et à coopérer, dans le but de surfer sur la vague du progrès. (shrink)

Esta es una reseña de dos volúmenes sobre la herencia antillana: Antilliaans erfgoed, volumen 1: Toen en un y volumen 2: Nu en verder, editados por Gert Oostindie & Alex van Stipriaan, en Leiden, Países Bajos, por Leiden University Press, en 2021. El primero consta de 288 páginas y el segundo de 282 páginas, cuentan con el ISBN 978 90 8728 355 1+2.