LEGO bricks have spread in popularity to include many adults among their fan base. LEGO bricks form one small arena in which culture is expressed. LEGO offers an example to understand a subtle and difficult cultural critique of society offered by Jean Baudrillard, an influential French philosopher whose works contribute to postmodern understandings of the world and people's place in it. This chapter describes Baudrillard's four stages that are a model of the way the world works. These stages are as (...) follows: reality representing basic bricks; conflict play and masking; sky‐fi and the absence of reality; and ApocaLEGO and self‐simulation. His four stages merely describe the process from reality producing the image to the image producing reality. The chapter deals with bricks that seem to effectively represent the real, but through subsequent developments the bricks have come to supplant the real. Baudrillard argues this happens throughout media‐saturated culture. (shrink)