Being the largest Muslim country in the world, the conversation of Islam in Indonesian social media has grown to the distinctive opposite poles of belief among the Islamic communities. This study presents the discussions of theological selections among the application users, as evident from their contesting schools of thought. This study identifies the data by content analysis. It presents the information with the digital ethnography design by analyzing and interpreting data from online sources to identify themes, patterns, and trends. The (...) results show that social media greatly influences socio-religious development as religious organizations have responded to their participation in social media. The community then experienced social changes that prioritized relevant options in understanding religion according to their natural or developed preference, thus potentially creating an echo chamber. Some towering figures rise by the mobs with different proposals and will color the selection of Islamic ideology and views now and then. (shrink)