Abstract

The paper is devoted to the issue of surveillance in capitalism (surveillance capitalism), a phenomenon which has spread in that socio-economic system since the beginning of the 21st century. We attempt to point out the harmfulness of information technologies developing in the wrong direction, carrying the ideas of dataism and post-truth, which increasingly colonize human living space. It turns out that the information (traces) that people leave while operating on the Internet is a source of predicting human behavior in the future (behavioral futures markets). Thus, for the most developed Internet enterprises in the world, they become a motive for violating what seem to be basic political rights, mainly freedom, property and security. As a result, under the influence of the disinformation often present on the Internet, people’s behavior may take the most socially undesirable forms, but desirable in the virtual world. The considerations in the paper are primarily theoretical. The descriptive method was used with elements of the conceptual analysis of surveillance capitalism in the context of dataism and post-truth.