Abstract

The specifics of horizontal and vertical relations in Ukrainian political communication on the background of the party building’s process has been analysed. Aims of this article are: 1) determination of the subjectivity of political communication; 2) disclosure of the main features of internal politics and communications; 3) setting the essential features of the political parties’ status after peaceful protests in Ukraine 2013-2014 year; 4) explanation of the actual gap that has horizontal and party political communication in Ukraine. Political modernization, capacity of Ukrainian political parties has been characterized. It has been shown that Maidan didn’t influenced tools of creating political parties and their typology greatly. Maidan as a political component was weak and did not respond to the challenges, which Ukrainian political system faced to. The weakness was in the fact that leaders of the oppositional political camp would rather keep old then implement real political change of the political system, which was adapted by the old oliharcial clan. Public sector was not able to identify their environment with new political leaders, nor with a mass movement, based on the creation of new organized political force. It has been found that in a democratic society communication is effective only if it is not only technically modern, interactive, two-way, but if it is consistent to other democratic demands, such as legal and moral control of society over the media, maintenance of basic pluralism, direct contact between senders and recipients of information, feeds decentralization, respect of freedom of expression and privat opinion. Summary of the political communication in Ukraine has to move away from thinking of policy and bureaucratic political consciousness. Otherwise, the simulation is effective and efficient for countries and regions where political communication can become a daily political farce communication in public space.