Abstract

Islam is often associated with anti-consumerism. This study, suggests that a new elite with explicitly Islamist dispositions is being constructed in Turkey and aims to provide evidence that these elites build their identity through consumption that reflects its newfound status which leads to impulsive buying. This paper investigates the relationship of materialism to impulsive buying and the mediating role of status consumption on this association. To analyse whether the new elites differ from the general public in their consumption preferences, two sets of data were collected from a judgmental sample of 267 individuals with explicit Islamist dispositions and a stratified random sample of 413. The results provide empirical evidence to suggest that motivated by materialistic values, the explicitly Islamist individuals with high status consumption tendencies are likely to buy products/services impulsively.