Abstract

In 1967 Guy Debord published the pamphlet-sized The Society of the Spectacle, a book written in the form of a collection of short theses. Debord was criticized for inventing the “spectacle” out of thin air by thinkers of his time such as Michel Foucault. We can, however, detect salient manifestations of the Debordian spectacular society in China of the 2010s. This paper demonstrates a deep and pervasive trend of spectacularization in China by analyzing (a) Taobao as a desire-creating machine producing the buy-buy-buy fanaticism, (b) the beautifying operation that has engendered perverted effects in sexual relationship, (c) the spectacular dialectic epitomized by the celebrity culture, and (d) the reality-twisting effects of the spectacles. The paper further offers a comparative analysis of the contemporary spectacles vis-à-vis the Maoist spectacles of the 1960s, which sheds light in understanding the enactment of antientertainment actions in recent years. The spectacles in contemporary China, in the fashion depicted by Debord half a century ago, have effectively produced a specific worldview of commodity and consumption, and this worldview transforms itself, through blind trust, into a type of objective force. The social terrains needed for spreading and cultivating socialist values were heavily colonized by the such spectacles (consumption, beautification, celebrity culture, entertainment); the latter have significantly absorbed the masses’ attention in the last decade to such level that it has almost occupied all spaces for communication and played the leading role in regulating people’s daily lives. The “Beauty is justice!” slogan that has been extremely popular in contemporary China reveals one significant change in Chinese culture and its sociopolitical effect: the trend of spectacularization, through elevating spectacle to the supreme value and turning the country into a spectacular (un)reality, has not only homogenized China but also effectively depoliticized the country.