Abstract

In this article, I explore a short history of exchange between cybernetics and aesthetics in Brazil, beginning with the reception of Max Bense’s “new aesthetic” by concrete and neo-concrete poets and artists. I focus on his intellectual exchange with the poet and literary critic Haroldo de Campos, who promoted Bense’s information aesthetics in Brazil throughout the 1960s to tell a little-known history of cybernetic theory wedded to aesthetic practice, demonstrating the role that Brazilian critics, writers and artists played in mediating and deviating from some of the major tenants of first-order cybernetics. Rather than embracing the total “entropy” of meaning that characterized Bense’s “generative aesthetics”, Brazilian poets and artists drew upon cybernetics and information theory to produce artistic works that engaged figuration, bodies, politics, spectatorship and participation.