Abstract

The article surveys Lauren Berlant’s ideas concerning the emotional functioning of the human being in the context of neoliberal capitalism and argues for their limitation resulting from Berlant’s focus on the society-ideology axis while overlooking the significance of the early bonds in the development of one’s emotional regulation. Contrary to the multiple Marxist interpretations of culture, Berlant emphasizes that politics is effective by shaping human fantasies of desire rather than merely producing ideology. In the case of the United States this mechanism mainly refers to creating a collective hope for a “good life”, which is carried on within the paradigm of the Weberian protestant ethics: through hard work, perseverance and self-reliance, that is according to the myth of the American dream. Simultaneously, authors working within the field of developmental psychology demonstrate the key significance of human early attachments for the shaping of one’s self-trust and emotional balance, which enables a more critical attitude towards the cultural norms of happiness and makes it possible to find satisfaction not through responding to the fantasies generated by culture, but through relationships with other empirically existing human beings. The article thus maintains that works by psychologists such as Donald Woods Winnicott, John Bowlby and Mary Ainsworth fill in a significant void in Berlant’s writings and give hope for an overcoming of the “cruel optimism” impasse.