Abstract

Every day half a million passengers, 1.5 million e-mails and 1.5 trillion dollars cross international borders. In his Jihad versus McWorld — How the planet is both falling apart and coming together Benjamin Barber2 argues vividly that our modern world is torn apart by two opposite tendencies: On one hand is the globalization into enormous economic structures with one global marketplace for gigantic ‘global players’ like McDonald’s and Microsoft, accompanied by a shallow, universal, mass culture and the consumerist and materialistic life-style of pop idols, video clips, soap series and popular brand names. And on the other hand is a flourishing fanatic nationalism claiming splintering independence of small ethnic communities and resulting in numerous bloody local wars: Rwanda, Bosnia, Kosovo, Timor. The refugees, that as a consequence of these conflicts flood the West, create there a multi-cultural, pluralistic society and consequently societal tension