Abstract

In article bases of modern economic culture, a problem of values of modern economic culture in works of foreign and domestic philosophers, culturologists and sociologists are investigated; the found out values of modern economic culture. The research objective consists in consideration valuable orientations of the person in modern economic culture. Conclusions. Thus, values are one of base subsystems of the general structure of economic culture. Expressing subjective aspirations of the person, values define an orientation of activity of any person, motivating a choice of this or that line of conduct in a concrete situation. For modern economic culture not peculiar traditional values, it is guided by individual, personal values, values which are focused on itself, major of which is work and riches. The economic culture naturally builds values in original hierarchy in which, in our opinion, as leading value value of work acts. The riches which understand as profit, are latent value which animates work, add to work the pragmatical basis and sense. Also it is necessary to notice that the modern economic culture does not promote formation of the all-round education, comprehensively developed person. Values of modern economic culture demand as much as possible effective work that leads to high professionalism of work, on the one hand, and a narrow orientation from another that in turn conducts the person to unilateral development, and it in our opinion is a negative tendency of a modern society. Encouragement with modern economic culture of demonstrative and maximum consumption of a product, conducts on the one hand to as much as possible fast development, basically, the exact science, to growth of industrial potential, product reduction in price, with another to as much as possible fast exhaustion of natural resources and accompanying, to this phenomenon, problems which also are a negative tendency.