Abstract

This article explored the role of personality disposition and value preference as predictors of social well-being in the context of ecological setting. Ecological contexts like rural and urban are critical, particularly in a developing country like India, because they represent significant disparities and variations in the lived experiences of the people. The participants from the age range of 15–65 years were drawn from two ecological settings, that is, rural and urban and from both the genders. They completed the measures of social well-being, value preference and personality dispositions. The results showed that the different facets of social well-being were differentially related to the aspects of personality and value preference. Ecological setting had significant influence on the measures of personality disposition, value preference and social well-being. Regression analysis showed that except neuroticism, all other factors of personality had consistent positive contribution as the predictors of social well-being. It was also observed that social value and growth factors of value preference had significant contribution, whereas personal value and protection—factors of value preference—had negative contribution as the predictors of social well-being.