Abstract

To deal with competition, corporations must develop appropriate and efficient strategies to ensure that in the long run the company can still survive and grow. Strategy becomes a part that must be prepared as early as possible and implemented in such a way as to ensure the continuity of corporations or companies. The strategy is not something that is formulated simply because it is asked, then never evaluated whether it is effective or not. Instead, strategies are structured to ensure that the organization can run in a predefined design.