Abstract

In information society of post-Fordist labor we are coming across the new media art projects that occur at the intersection of contemporary art, networked economy, new politics, technoscience and new lifestyle. The new media art pieces are often only one click away from in the Web embedded sites and portals of political organizations, big corporations and e-commerce, meaning that we are facing a different situation as used to be common within the modernist paradigm based on differentiation of artistic realm from the social. Rather than explaining the issue of form within a new condition of media artmaking, this essay foregrounds novel concepts and theoretical devices that fit better to cultural turns and shifts of paradigms in information society. In doing so, the traditional concepts are left aside and replaced with novel ones. Instead of form as distinctive feature of traditional and modern art, the following concepts are introduced: art as research, post-aesthetical art, not-just-art, hybrid contents, in-between spaces, technology as culture, the artist as context provider, the art as service and problem-solving activity. However, for a new media art to function as an art, it seems to some extent necessary that such pieces involve some features, which refer to the art-as-we-know-it, e. g. to the canon or institution of art. And among them one can find even the form within its modified features in terms that it is ceased to be the organizing principle of artwork, but functions just as a tool , which establishes the creative tension between the artistic contents and non-artistic reality as it is at play in new media art pieces