Abstract

The spreading violence beyond Euromaidan space in Kyiv have become one of the main issues of Ukrainian society in winter 2013–2014. For Euromaidan supporters their relatively safe space of every-day interaction came under pressure of discourse which divided the whole world into “friends and enemies”. The naturalisation of collective identities of Euromaidan supporters and their opponents served the purpose of symbolic struggle and provided the simplified social worldview. The last one is, on the one hand, a useful tool of social mobilisation but, on the other hand, this kind of worldview provokes violence. The topic of this article is a denaturalisation as an opposite strategy which creates the complicated worldview. The research issues of this article are the following: does denaturalisation exist within pro-Euromaidan discourse; in what kind of discursive strategies and modes does it appear? Online social networks, Facebook in particular, were chosen as a field of study. The research method is traditional analysis of text. The implication of this research is revealing of internal dynamic of pro-Euromaidan discourse.