Abstract

During the last two decades, the literature in management studies has shown a significant increase in interest in the theory of business models, and there has been wide-ranging discussion about the definitions of those models. These studies and discussions have provoked questions about the scientific nature of the foundations of business models. This article attempts to verify whether the proposed constructions of business models meet the objectives of abduction, which is, according to the methodology of science, one of the recognised methods to verify the scientific nature of created theories. The verification was performed by using the method of the Scientific Research Tradition by Larry Laudan. The result unequivocally confirmed that the theory of business models that is created and defined based on management sciences falls under the scope of ScRT. It can be said that according to the methodology of science, the business models theory proposed on the basis of management science points to abduction as a tool that allows for a deeper understanding of the mechanisms of formation and opens a new way of interpretation than is the case when using deduction or induction.