Abstract

The article discusses the symbolic characteristics of gender in the sacred space. Author undertakes a study of the building of a Buddhism image which advertisers have been doing in recent times. East has identified virtues such as compassion and wisdom with cultural genres that our framework has completely changed. Conclusions are illustrated with a brief analysis of advertising using visual and narrative images of Buddhism, in an Attempt to provide an added value to the commercial products. In the process to display the Buddhist virtues associated with these products, their gender is changed to be adapted to our Western way of understanding them.