Abstract

This paper reviews one of the mechanisms with which capital weaves a new type of subjection of the human being, the production of needs. Unlike other living beings, whose needs are determined by their biology, the human beings are the fruit of the social relations that they establish within their culture. Humans need objects, but their needs arise through the objects called to satisfy them, objects that in capitalist society are capital—value in the process of valorisation. In this way, need is itself a product of capital, and capital thus appears as a force that imposes itself on the human being from within, not only in the labour process but in the very constitution of the human needing being. The article discusses the triple human condition that gives rise to this phenomenon—the objective being, the being of desire and the object's being. The paper concludes that capitalist market, that civilizing force that gives rise to the modern, autonomous individual, reduces freedom to a simple means of capital valorisation.