Abstract

The chapter explores the perceptual and epistemic structures of boomerang perception, as developed by María Lugones, by focusing on contemporary lived experiences of Latinas of commercialization and homogenization. Boomerang perception is the mechanism through which people of color are constructed through a white imaginary lens and denied subjectivity. The internalization of boomerang perception subsequently yields horizontal hostilities whereby people of color construct each other through white eyes and engender a fake/real dichotomy that polices the boundaries of communities. The commercialization of Latina identity in the 21st century serves as one example that draws out the ways in which boomerang perception is internalized and plays on the production of the real/fake dichotomy. Drawing on Gloria Anzaldúa’s notion of conocimiento, the chapter subsequently considers the possibilities of resistance through the development of style politics that can transform embodied ways of knowing. In this capacity, the chapter takes up the project of chonga stylized politics as exemplifying practices of conocimiento.