Abstract

As a product of globalization and as a fruit of new public diplomacy, digital diplomacy is considered one of the major trends of the twenty-first century in diplomatic communication. Being under the influence of the extraordinary advances in ICT, the internet and social media, the way of realization and presentation of diplomacy has been radically changed and is increasingly removed from the traditional diplomatic elements. The importance of digital diplomacy is based on the usage of ICT, the internet and social media, which at the same time represent its base, for the strengthening of the diplomatic relations. Therefore, knowledge about the role and importance of digital diplomacy is indispensable. This paper will offer information on the definition, goals, evolution and effectiveness of the digital diplomacy. Meanwhile, the main focus of the research lies in the classification of its benefits and risks. For international actors is more than clear how useful is exploitation of digital diplomacy benefits for achieving their goals in the international arena. However, the process of digitization is unseparated from cyber risks, as well as the freedom of the internet and social media is abused for various purposes that state and non-state actors may have. Although coupled with benefits on the one hand and risks on the other hand, the risks of digital diplomacy are still covered by benefits, making digital diplomacy a key element for the realization of diplomatic activities. Based on all the information over the features of the topic, the primary goal of the paper is to provide sufficient arguments for verifying the abovementioned hypothesis, which is also the general hypothesis of the paper.