Abstract

This article is an exploration of the social phenomenon of the coloniality of being and universal desires. It examines how coloniality became ingrained in a new form of global consciousness of capitalist aesthetics of consumption, and how from the convergence of globalized electronic capitalism, pervasive global advertisement and consumerism, universal desires were created for a colonized global audience. Many questions arise on agency, citizenship, territoriality and rights of these global audiences. In this global landscape, place making and the right to the city have to be questioned from a new global perspective of coloniality, race and gender, not from the usual perspective of subaltern groups, but from within the centre of Euro-American Eurocentric society.