Abstract

At the outset of a critical examination of everyday greed, two basic challenges must be faced. First, there is a need for a clear and determinant enough understanding of greed to enable one to make a reliable assessment of its alleged strengths and weaknesses. This is particularly so when presented with claims by some that, suitably constrained, greed can be good. Does this mean that, at least to some extent, greed can be good as such? Or does it mean that, even if greed at its best has fundamentally undesirable qualities, it can still sometimes serve as an acceptable means to good ends?Second, at the personal level, greed can enter our lives in ways that are morally troubling, if not corrupting. All of us have had some first-hand acquaintance with greed, either through being lured by its charms or through being harmed by the greed of others. Beginning in childhood, we are chided by others when it seems to them that we are being greedy. However, as adults we are sometimes chided for allegedly not seeing that in some contexts greed actually can be good. We may think that the greed of some is responsible for the impoverishment of others. However, some argue that, suitably constrained, greed is an essential feature of any economic system that holds out hope that even the least well off can prosper. Still, little is said about what constraints on greed might be needed, or about how they might best be obtained. Further, largely absent from this conversation is a substantive analysis of what greed is.This absence has not prevented the emergence of sweeping appraisals of greed. However, such appraisals need to be supported by more clarity about what greed is. A major aim of this chapter is to advance this end, not by offering the last word on how we should understand greed, but by presenting a solid basis from which we might gain greater clarity.