Abstract

One of the challenges to studying the media in non-‘Western’ locations is to decide on appropriate and relevant theoretical framings for such work. Moreover in African contexts there is a call for African scholarship. In this paper I propose that two very different sets of theories are relevant to theorising the media in a southern African context. First I draw on Foucauldian understandings of governmentality and subjectivities, in spite of the fact that Foucault and his commentators make frequent reference to the ‘Western’ world and the ‘Western subject’. In addition to Foucauldian insights, I also draw on African scholar, Mamdani's theories. He argues that colonial power was effected through indirect rule to constitute people as either ‘citizen’ or ‘subject’. The bifurcated nature of the state thus proposed different sets of identities and has resulted in a particular ‘history of the present’. From a position that argues that Foucault's and Mamdani's insights are fundamental to understanding this postcolonial context and the media constructions that result, I relate them empirically to a case study of the coverage and the accompanying popular responses in the South African press of the controversial rape trial of former South African deputy president, Jacob Zuma.1 If a rights-based discourse informed much of the reporting, it did this by constituting the discourse of ethnicity as other. At the same time both patriarchal and gender rights discourses were in unequal contestation.