Abstract

On the formation of verbal and behavioral practices of interaction with the mentally ill effect supranational, state and micro­social factors. Now Ukraine is experiencing a period of socio­cultural, political and economic transformations. These processes inevitably lead to changes in the verbal­behavioral social practices of interaction between the various categories of the population, including insane. The events of the past year: the revolutionary and military actions, the re­election of the President and deputies of the Verkhovna Rada significantly speed up these processes. A radical transformation in the political sphere. Now the country’s leadership declares about carrying out reforms in the field of medical and social services. The study of transformation processes of interaction with the mentally ill will influence them and make them more controllable. The aim of this study was to explore the socio­cultural, political and eco­nomic transformation, including socio­pharmaceutical marketing verbal­behavioral social engagement practices insane. To meet our goal was used the following research methods as analysis, synthesis, content analysis. In the course of the research we identified the following patterns of socio­cultural, political and economic transformations: the disparity in the transformation processes of verbal­behavioral social practices, relations between civil society and the mentally ill, namely proactive socio­cultural determinants of relative political and economic, the emergence of practices of not receiving medical care, paternalistic verbal­behavioral practice of interaction with insane for disabilities and the provision of social assistance, it is necessary medical treatment.