Abstract

This paper considers Homo economicus as perfect rationality as well as how the concept of Homo economicus in the sense of perfect rationality is important for futures studies, in particular for predicting a future human image. The author considers the main characteristics of Homo economicus, which are important for futures studies, as well as the concept of future human image and the conception of future human image in futures studies. The research results show that Homo economicus as perfect rationality takes an important place in the futures studies and the conceptions of future human image. It is through its use, future studies are transferred from science fi ction to the level of scientifi c predictions of the future of humanity. Use of Homo economicus as perfect rationality allows the conceptions of future human image to reach the level of scientifi c prediction; to develop an average ideal image in various scientifi c disciplines, the achievement of which is directed to technology eff orts, as well as personal aspirations.