Abstract

Avatar is a high‐styled entertainment, a nature narrative, an environmental allegory, a reflection on religion and spirituality, a global warning, a love story, and more. It illustrates two different views of individualism and communitarianism. Contracts and investments are important catalysts for the action of avatar. The avatar program also owes its existence on pandora to what comes down to a contractual arrangement with the RDA. It offers a cautionary tale to remind that a selfish individualist ethics can blind the importance of other people, of communities, and of the living world of which are a part, even to the point of threatening their very survival. The avatar also reminds that the moral community need not be restricted to a single race or even to a single species.