Abstract
In his recently published book _Reading the Figural, or, Philosophy after the New Media_, D. N. Rodowick introduces the figural into the analysis of film and new media. The book contains revised versions of already published articles written in the 1980s and 1990s, [1] together with new material, and takes us on a journey through film theory and new media technologies to draw out the power of figuration in the coming digital age. Recognizing the 'tectonic shift' (205)currently taking place from an analog to a digital culture, Rodowick convincingly argues that we need a set of new concepts and strategies capable of engaging with new media forms and effects, in order to develop 'creative strategies of resistance' (xvi) as part of a 'critical genealogy that may liberate new concepts for critiquing the permeation of capital into all areas of cultural experience'