Abstract
This chapter discusses four ways in which the question of the price of a choice can arise: one trivial, one about risk, one awful, and one moral. It is very hard to compare the awfulness of a choice to the desirability or undesirability of the things one is choosing between. The undesirability of having to choose between loyalty to the child and opposition to terrorism seems to be incomparable both to the loyalty and to the opposition. The final decision is made with the valuation one would use if forced to make a choice between all the options, and along the way to this final decision one discards less trusted valuations. The chapter also considers agenda‐manipulating strategies. They deal with a decision‐making situation by structuring the comparisons that are to be made in order to think it through. Agenda‐manipulation will arise naturally in many dilemma‐managing strategies.