Corporate Public Diplomacy as a Way to Develop Corporate Solutions That Are Socially Sustainable

In Luise Li Langergaard (ed.), New Economies for Sustainability: Limits and Potentials for Possible Futures. Springer Verlag. pp. 197-211 (2021)
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Abstract

Using covid-19 as a context, this chapter discusses how a diplomatic approach to stakeholders, including ordinary citizens, may help corporations behave in ways that are considered legitimate by their social surroundings; find solutions that are socially sustainable because they have public support; gain mandate to play a role in governmental affairs; and limit expensive protests. Many large corporations will need to change mentality to be perceived as responsible partners in the work towards the SDGs.

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10.1007/978-3-030-81743-5_12

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