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Sun Tzu and the Art of Business: Six Strategic Principles for Managers
Oup Usa (1996)
Abstract
For years, business executives have found value in the Chinese general Sun Tzu's classic work on military strategy, The Art of War. However, making connections between ancient warfare and today's corporate world is not always easy. In this essential new work, which contains the full, original translation of The Art of War, Mark R. McNeilly combines Sun Tzu's quotations, interesting military examples, and current business examples to convincingly illustrate how Sun Tzu's principles apply in competitive business situations today.
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2012-01-31
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70 (#233,418)
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7 (#425,099)
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Citations of this work
How Virtuous Global Firms Say They Are: A Content Analysis of Ethical Values.Rosa Chun - 2019 - Journal of Business Ethics 155 (1):57-73.
Competitive Bluffing: An Examination of a Common Practice and its Relationship with Performance.Rebecca M. Guidice, G. Stoney Alder & Steven E. Phelan - 2009 - Journal of Business Ethics 87 (4):535-553.
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