Abstract

In this essay, I interpret the wildly successful book series Freakonomics as a discourse of perversion. Drawing upon Lacanian psychoanalytic theory and Žižekian cultural criticism, I first explore how the books function as neoclassical economic theory in practice, then I explain how the series enjoins us to adopt reading strategies that turn us into perverts. Perversion, rather than a moral judgment, is best considered a structural inversion of the position of enjoyment, schematized as a ◊$. Freakonomics seeks to explain all human behavior as the result of a “hidden force” that organizes social reality—this force is, in every case, an ontological market structure that we all unconsciously obey. The result is that we end up identifying with the mechanisms of the capitalist free market rather than our own idiosyncratic, idiotic desires, and see our desires retroactively narrated as the result of these market mechanisms. If perversion is, following Lacan, about propping up the law, I argue that Freakonomics not only props up, but instantiates, the big Other of the market by disavowing a noneconomic space and registering all of social reality under a single market structure. Freakonomics gives readers, as Lacan puts it, the “ père-version ” of events.